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PROFESSIONAL EXPERIENCE

LINDA WATERBORG

Freelance Marketing Specialist lindawaterborg.com  |  Shawnee, Kansas  |  2010 to now

  • Specialize in marketing support for nonprofits and small businesses

  • Offer cohesive communications including writing, editing and design

  • Skilled in email marketing and social media management

  • Experienced in website planning, design, development and maintenance

  • Noteworthy clients: Garmin International, University Health, Gill-line Studios, Lead to Read

BTMDT

Creative Director  |  btmdt.com  |  Kansas City, Missouri  |  2015 to 2022

  • Designed and oversaw the production of 20 catalogs as well as mailers, billboards and displays

  • Developed 11 websites, plus hundreds of videos, digital catalogs, gifs, banners and emails

  • Planned and directed more than 20 photoshoots in studio and on location

  • Wrote and edited ad copy, press releases, social media content and blog posts

  • Maintained productive and positive relationships with clients, printers and vendors

 

McCLATCHY

Page Designer & Editor  |  Kansas City, Missouri  |  2014 to 2015

  • Designed for The Kansas City Star, Lee’s Summit Journal, Cass County Democrat Missourian

  • Edited copy, wrote headlines and trained new hires

 

THE NEW YORK TIMES EDITING CENTER

Night Production Supervisor  |  Gainesville, Florida  |  2010 to 2014

  • Oversaw production and developed new-hire training program

  • Designed covers and special sections for 38 international newspapers

  • Overcame language barriers to establish a rapport with clients in several countries

 

Additional experience available upon request 

EDUCATION & DISTINCTIONS

EDUCATION

Bachelor of Journalism from the University of Missouri, Magna cum laude

COMPUTER SKILLS

  • Adobe Photoshop, Illustrator, and InDesign

  • UI/UX design and WordPress website development, plus digital catalog publishing

  • Microsoft Office, Google Drive, and other cloud-based workspaces

PROFESSIONAL ORGANIZATIONS

  • The Freelance Exchange of Kansas City – Web Director 2022-2024

  • Nonprofit Connect Philly Award – Social Media Campaign Winner 2023

  • Missouri College Media Association – Winner 2007, 2008

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